E-commerce & Retail
Headless Storefront Replatform for a DTC Retail Brand
Migrating a slow, template-bound storefront to a headless architecture built for speed during high-traffic sale events.
E-commerce & RetailA fast-growing direct-to-consumer retail brand
Client details anonymized for confidentiality.
The challenge
The brand's storefront ran on a templated e-commerce platform that couldn't keep up with the traffic spikes their promotions were driving.
- Page load times degraded noticeably during flash sales, visibly hurting conversion.
- The platform's template system made design changes slow and often required developer involvement for basic updates.
- The storefront had gone down entirely during at least one major promotional event in the past year.
The solution
We migrated the storefront to a headless architecture, decoupling the front-end from the commerce backend the client already relied on for inventory and fulfillment.
- Rebuilt the storefront on Next.js with a component library the marketing team could compose pages from directly.
- Kept the existing inventory and fulfillment systems in place, connecting them through a clean API layer instead of replacing them.
- Set explicit performance budgets for every page template and tested against them before launch, not after.
Technologies
Tools we build with
Next.jsReactTypeScriptGraphQLVercelShopify (headless)
Results
The outcome
The new storefront handled its first major sale event without incident, at a fraction of the previous load times.
+45%
Page load speed
100%
Uptime during peak sale
Measurable lift
Mobile conversion
Client details anonymized for confidentiality. Figures reflect the representative outcomes this type of engagement targets.
Preview
Product screenshots
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